Target and Google join forces

Target to expand nationally on Google Express


Target Corporation (TGT) announced it is deepening its partnership with Google (GOOG, GOOGL) to make online shopping even easier.

The partnership includes Target’s nationwide expansion on Google Express, including voice- activated shopping, as well as the addition of Target REDcard as a payment option in 2018.

Target and Google also will partner to explore and develop future digital experiences focused on Target’s signature style categories.

The expansion of Google Express follows Target’s successful trial of the home delivery shopping service in California and New York City.

By expanding Google Express nationally, more guests will be able to shop Target’s assortment, including exclusive brands that are only available at Target. And since items are shipped from a nearby Target store, guests will receive their orders in just two days.

Google’s announcement that shopping will soon be available via the Google Assistant on eligible Android phones and iPhones, joining Google Home and Android TV, will allow Target guests to make their “Target Run” from a phone solely using voice commands, a first for the company.

Target will further deepen its partnership with Google in 2018, as Target plans to make the Target REDcard debit or credit card available as an option for Google Express shoppers.

That means guests shopping Target through Google Express will enjoy the convenience of #REDcard benefits, including 5% off most purchases and free shipping. Beginning in 2018, guests will have the option to pick up their orders in a Target store, where orders are ready in just two hours.

Guests also will be able to choose to link their accounts with Google for a more personalized shopping experience.

TGT last traded at $59.90. GOOG last traded at $992.26.


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This article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional and any action a reader takes as a result of information presented here is his or her own responsibility.

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