Alliance Data to launch co-brand, private label credit cards for IKEA Group
Alliance Data Systems (ADS) announced its Columbus, Ohio-based card services business, a premier provider of branded private label, co-brand and business credit card programs, has signed a new agreement to provide branded credit card services in the United States for IKEA Group, the world’s largest furniture retailer.
The IKEA Group operates 47 stores in the U.S. and a total of 362 in 29 countries around the world.
IKEA aims to offer consumers home furnishing solutions of good design and function at affordable prices.
Alliance Data will create a loyalty-driven credit card program that combines customer insights and industry benchmarking to develop a customized rewards and benefits package tailored for the unique IKEA customer base.
The co-branded rewards card can be used for both IKEA purchases and for everyday spending needs such as gas, groceries and utilities. The card will incorporate custom program perks designed to recognize customers for their loyalty.
In order to make the card as affordable and rewarding as possible, IKEA Group in the U.S. has designed the card without an annual fee, and will reinvest resources from the card to offer customers more generous rewards.
Alliance Data will leverage its digital and mobile expertise throughout the customer’s shopping journey, including its Frictionless Mobile CreditSM, which provides a seamless application experience-throughout the store or online-and puts customers in control of how and where they want to initiate the experience.
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