Netflix provides update on sharing guidelines as 100M households share accounts
In an “update on sharing,” Netflix (NFLX) said that,
“Today, over 100 million households are sharing accounts – impacting our ability to invest in great new TV and films.
So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain.
Our focus has been on giving members greater control over who can access their account.
Set primary location: We’ll help members set this up, ensuring that anyone who lives in their household can use their Netflix account.
Manage account access and devices: Members can now easily manage who has access to their account from our new Manage Access and Devices page.
Transfer profile: People using an account can now easily transfer a profile to a new account, which they pay for – keeping their personalized recommendations, viewing history, My List, saved games and more.
Watch while you travel: Members can still easily watch Netflix on their personal devices or log into a new TV, like at a hotel or holiday rental.
Buy an extra member: Members on our Standard or Premium plan in many countries (including Canada, New Zealand, Portugal and Spain) can add an extra member sub account for up to two people they don’t live with – each with a profile, personalized recommendations, login and password – for an extra CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain.”
NFLX is up $1.26 to $364.15.
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