Musk offers to buy Twitter at original price!

Twitter jumps after Musk offers deal on original terms

Tesla (TSLA) CEO Elon Musk is proposing to buy Twitter (TWTR) for the original offer price of $54.20 per share, Jeff Feeley and Ed Hammond of Bloomberg reports, citing people familiar with the matter.

Elon Musk

Musk made the proposal in a letter to Twitter, sources told Bloomberg. Shares of Tesla (TSLA) moved well off their highs after Bloomberg reported, and CNBC followed, that its CEO Elon Musk is proposing to buy Twitter (TWTR) for the original offer price of $54.20 per share. Shares of Twitter are halted at $47.93 pending news while Tesla shares paired their gains to up about 2% to $247.29.

Tesla (TSLA) CEO Elon Musk has offered to close his acquisition of Twitter (TWTR) on the terms he originally agreed to, Cara Lombardo and Dana Cimilluca of WSJ report, citing a person familiar with the matter.

Musk’s lawyers communicated the proposal to Twitter’s lawyers overnight Monday and filed a letter confidentially with the Delaware Chancery Court ahead of an emergency hearing on the matter Tuesday, the person said.

The two sides are discussing how to ensure the deal can be closed, according to Lombardo and Cimilluca. The judge overseeing the case requested they come back to her by the end of the day with a potential plan that would allow the litigation to be dropped, a source told the Journal.

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FTC to fine Twitter over misuse of data

Twitter faces FTC fine of up to $250M over alleged misuse of email, phone data

On July 28, 2020, Twitter (TWTR) received a draft complaint from the Federal Trade Commission alleging violations of the company’s 2011 consent order with the FTC and the FTC Act, the company said in a regulatory filing.

Twitter books a $150M charge., Stockwinners

The allegations relate to the company’s use of phone number and/or email address data provided for safety and security purposes for targeted advertising during periods between 2013 and 2019.

The company estimates that the range of probable loss in this matter is $150M to $250M and has recorded an accrual of $150M.

The accrual is included in accrued and other current liabilities in the consolidated balance sheet and in general and administrative expenses in the consolidated statements of operations.

FTC complaint relates to misuse of phone number and email addresses

The matter remains unresolved, and there can be no assurance as to the timing or the terms of any final outcome.

The company is also currently involved in, and may in the future be involved in, legal proceedings, claims, investigations, and government inquiries and investigations arising in the ordinary course of business.

These proceedings, which include both individual and class action litigation and administrative proceedings, have included, but are not limited to matters involving content on the platform, intellectual property, privacy, data protection, securities, employment and contractual rights.

Class Action suits have been filed against Twitter

Legal fees and other costs associated with such actions are expensed as incurred.

The company assesses, in conjunction with its legal counsel, the need to record a liability for litigation and contingencies.

Litigation accruals are recorded when and if it is determined that a loss related matter is both probable and reasonably estimable.

Material loss contingencies that are reasonably possible of occurrence, if any, are subject to disclosure.

Twitter used customer phone numbers for marketing purposes, Stockwinners

As of June 30, 2020, except for the referenced class actions, derivative actions and FTC matter, there was no litigation or contingency with at least a reasonable possibility of a material loss.

Except for the aforementioned accrual of $150M recorded in relation to the FTC matter, no other material losses were recorded during the three and six months ended June 30, 2020 and 2019 with respect to litigation or loss contingencies.

TWTR closed at $36.39.

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Browsers Ad Blocking Moves Stocks

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web

Large social media websites, including Facebook and Twitter, should benefit from new efforts by Apple and Google to prevent advertisers and publishers from tracking Internet users’ activities

 

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#Alphabet Inc.’s #Google is introducing an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser. The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web. Apple’s #Safari has announced a similar move.

Large social media websites, including Facebook (FB) and Twitter (TWTR), should benefit from new efforts by Apple (AAPL) and Google (GOOG, GOOGL) to prevent advertisers and publishers from tracking Internet users’ activities on their browsers, according to #MorganStanley. Amazon (AMZN) and digital game makers could also be boosted by the changes being made by Apple and Google, according to the firm’s analyst.

Conversely, the firm believes that retailers, small e-commerce companies, and online travel agencies could be hurt by the changes. The news is “not positive” for Criteo (CRTO), which tracks and analyzes users’ browsing behavior, Morgan Stanley added.

Other analysts, however, were more quicker to defend Criteo, with #JPMorgan, #Cowen, and Jefferies saying the stock’s decline yesterday in the wake of Apple’s announcement was overdone.

WINNERS:

The anti-tracking initiatives will make online platforms less attractive to advertisers in the shorter term, contended Morgan Stanley analyst Brian Nowak. Over the longer term, however, the changes will make user data more valuable, boosting Facebook, Twitter and #Snap (SNAP), the analyst stated. Additionally, more advertisers could turn to #Amazon in an effort to connect with its user base, while digital game makers #Zynga (ZNGA) and #Activision (ATVI) could benefit from similar trends, according to Nowak.

POTENTIAL LOSERS:

Based on the browser changes, small e-commerce companies such as eBay (EBAY) and Etsy (ETSY) could find it harder to compete against Amazon, while online travel companies may have to pay more to acquire customers, Nowak stated. The two major online travel companies are Priceline (PCLN) and Expedia (EXPE).

CRITEO OUTLOOK:

The changes announced by Apple and Google are “not positive” for #Criteo, Nowak warned. “It will be important to monitor” the company’s efforts to work around the changes and to increase its focus on advertising within apps, he wrote.

More upbeat on Criteo was #Jefferies analyst Brian Fitzgerald. Apple’s browser probably only accounts for less than 1.5% of Criteo’s revenue, and that percentage is “rapidly shrinking,” he stated. Noting that desktop ads only accounted for 37% of Criteo’s revenue in the last quarter of 2016, down from 53% in December 2015, the analyst says that Criteo “is already quickly mix-shifting away from desktop browsers and away from Safari specifically.” He recommended buying Criteo’s stock on weakness. Similarly, JPMorgan analyst Doug Anmuth does not expect Criteo’s results to be affected much by the changes being made by Apple and Google. He thinks that the decline in Criteo’s stock yesterday was overdone and kept an Overweight rating on the name.

Finally, Cowen analyst Thomas Champion says that Criteo’s exposure to Apple’s browser “seems limited,” so he believes that the risk to Criteo’s revenue should be “mitigated.”

Champion thinks that the decline in Criteo’s stock yesterday appeared to be overdone, and he reiterated an Outperform rating on the name.

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