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Green Mountain Coffee Roasters (GMCR) engages in the specialty coffee and coffeemaker businesses in the United States and Canada.
It sources, produces, and sells approximately 225 varieties of coffee, cocoa, teas, and other beverages in K-Cup and Vue single serve packs; and coffee in traditional packaging, including whole bean and ground coffee selections in bags, and ground coffee in fractional packs. The company sells these products to supermarkets, club stores, and convenience stores; restaurant and hospitality industries; and office coffee distributors, as well as directly to consumers through its Website.
It also sells at-home and away-from-home single cup brewers; accessories; brewing equipment; and coffee, tea, hot cocoa, and other beverages in single serve packs to retailers, department stores, and mass merchandisers, as well as directly to consumers.
In addition, the company produces and sells other specialty beverages, including hot apple ciders, hot and iced teas, iced coffees, iced fruit brews, hot cocoa, and other dairy-based beverages in single serve packs.
Shares have formed a bullish shallow "cup & handle" and higher share prices are expected for this stock. Note that the shallow formation indicates that investors were satisifed with a slight pullback in the shares, and are back buying the shares.
52-Week Trading Range: $21.33 - $88.63
Entry Point: $86.75
Stop Loss: $82.50
Target Price: $95.55
GMCR fell below our stop loss. Position was closed at $82.00.
GMCR fell below our stop loss. Position was closed at $82.00.
