Long Position on EA @ $23.50 on 6/10/2013 (Momentum)

Electronic Arts (EA) develops, markets, publishes, and distributes game software content and services for video game consoles, personal computers, mobile phones, tablets and electronic readers, and the Internet.

It provides games, and related content and services under the EA brand in various categories, including action-adventure, role playing, racing, and first-person shooter games.

The company also offers a collection of sports-based video games, and related content and services comprising simulated sports based on real-world sports leagues, players, events, and venues, as well as casual games with arcade-style gameplay and graphics under the EA SPORTS brand. In addition, it provides compelling games for a mass audience under Maxis Label, as well as develops easy-to-learn games. Further, the company offers casual games, such as cards, puzzles, and word games through its pogo.com, as well as on Facebook and other platforms; and digital content and Internet-based advertising services. Additionally, it publishes games for mobile devices; and develops digital games, such as MONOPOLY, SCRABBLE, YAHTZEE, NERF, and LITTLEST PET SHOP.

Shares have formed a bullish "flag" and higher share prices are expected for this stock.

52-Week Trading Range:  $10.77 - $23.66

Entry Point:  $23.50

Stop Loss: $22.40

Target Price:  $25.90

Updates

6/12/2013 10:07:10 AM

EA fell below our stop loss. Position was closed at $22.20

Position closed on 6/12/2013 at price of $22.20 with a -5.53% loss in 2 days.

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